There’s a new app on the market, and it’s been a big hit so far. Japanese Smartphone app Neko Atsume: Kitty Collector has been developing a cultlike following. The app was launched in October of 2014, and by July of 2015 the app had been downloaded a staggering 5.5 million times. It has been available in English since October.
Neko Atsume: Kitty Collector is free on Android and iOS. The game gives users a yard through which stray cats roam. Currency in the form of silver fish and gold fish allows users to buy food, treats, and toys to give to stray cats.
The aim of the game is fairly simple: lure the 48 different kinds of stray cats into your yard, admire them, and photograph them. Photos of the cats can then be shared on social media. Some of the cats are considered “rare” and are dressed in unusual types of clothing, like a baseball player’s uniform.
While the app itself is free, users can pay to purchase additional fish to get ahead in the game.
Neko Atsume: Kitty Collector is designed to appeal to people’s desire to collect, and to their love of cats. The game sports fun animation, is low-pressure, and allows people to check in and play when they want to without penalizing their progress.
With its fun graphics and social media component,