Direct mail targets your kitty … with catnip!

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Most direct mail never gets looked at. To increase the odds for a kitty litter retailer, a clever advertising agency did something that would get cats’ attention first. Cats went nutso for it… and so did their owners!

Advertised brand: Bulk Cat Litter Warehouse
Advert title: Bulk Cat Litter Warehouse DM

Advertising Agency: Rethink Canada, Vancouver, Canada
Agency website:
Creative Director: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Account Manager: Marie Lunny
Print Producer: Cary Emley / Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika,
Riley, Gracie, Prince Ruv, Bagheera, and Pebble.
Published: February, 2014




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