Cats Have Replaced All the Ads in a London Subway Station

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Image source: metro.co.uk
Image source: metro.co.uk

Work hard enough at it, and you can do just about anything. Or at least that’s the lesson to be learned by this feat pulled off by the Citizens Advertising Takeover Service, or CATS. You see, CATS recently replaced every advertisement in the Clapham Common subway station with pictures of cats.

Image source: metro.co.uk
Image source: metro.co.uk

So why did they do it? First of all, it looks incredible – walk through the station and there are cats everywhere. But secondly, these cat photos provide a break from how we are constantly bombarded by advertising encouraging us to buy products, and more products, and even more products.

Image source: metro.co.uk
Image source: metro.co.uk

CATS was powered by volunteers who raised money for the station takeover on Kickstarter. All of those advertisement slots had to be paid for, after all.

Even better is the fact that many of the cat photos depict cats who are in need of homes. At once a social statement and a way to encourage adoption, this subway advertisement takeover is every cat lover’s dream. If you’re in London anytime soon, make sure to pay Clapham Common station a visit.

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