The Oscar for film. The Emmy for television. The Tony for Broadway. And now, the Sundance Festival is proud to present its own version, the Golden Litter Scoop.
The fourth annual Catdance Film Festival, held Jan. 23 at Cisero’s in Park City, UT, at the same time as that “other” independent film festival, has become well known for rolling out the red carpet for some of the shelter cats featured in cat-focused films. Nominees for screening are selected from the thousands of shelter submissions with the aim of winning the Golden Litter Scoop and $25,000 grand prize.
But this year brings something novel to its silver screen spectacle. Virtual reality. Guests will be asked to slip on a pair of what will surely be dignified cat ears and virtual reality goggles to view a specific film. It isn’t just any film, though; it is a cat’s eye view of what it means to be in a shelter and includes the cat, um, the viewer even being passed up before being successfully adopted into its forever home.
In an interview with CatChannel. Com, Nick Meyer, Director of Marketing, Pet Products shared the following message.
“Virtual reality is becoming a major force in the evolution of storytelling, so we see it as an exciting opportunity to create a more empathetic view of the shelter cat experience,” said “If the world could see how much adoption means from a cat’s point of view, shelters would be empty. We hope this will rally animal lovers to join our Million Meow Mission to improve the lives of shelter cats and find them more forever homes.”
Catdance is part of the Million Meow Mission by Fresh Step with the Power of Febreeze, to find forever homes for cats currently living out their lives in shelters, in addition to the donation of 1000 scoops of cat litter to shelters across the nation.